My name is Caitlyn.

12+ years of high-stakes caregiving = Human-centered design at scale
Startup first-hire experience = End-to-end product builder
Bootcamp + lived experience = Formal tools + unconventional insight

You might wonder why my résumé doesn’t start with “BA, Class of 2014.” The truth is: I built my own education, one household, one relocation, one startup crisis at a time.

And that’s the through-line of my career: I design solutions where none exist, I create order out of chaos, and I make systems—whether in a household, a wellness studio, or a digital product—work for humans.

I didn’t just take an educational detour. It’s the design foundation that makes me different—and makes me effective.

About

Where did I get my design chops?

A rundown for people who think my path looks a little different (spoiler: it is, and that’s my edge). Act I: 12 Years, 5 Families, 3 Continents Before I ever opened Figma, I spent over a decade designing human systems in the highest-stakes startup of all: family life. As a traveling nanny for entrepreneurs across three continents, I: Orchestrated complexity: Coordinated schooling, extracurriculars, medical appointments, and global travel across shifting time zones. Built operational systems: Designed routines, logistics, and communication structures that made five unique households run smoothly. Led relocations like product launches: Oversaw international moves, handling housing, education enrollment, healthcare, and cultural transitions. Practiced human-centered design daily: Adapted to new environments, resolved conflicts, and nurtured trust—turning chaos into consistency. In short: I ran households like small organizations, applying empathy, problem-solving, and systems thinking long before I had design in my job title. Act II: The Pivot When it was time to plant roots in New York, I invested in a one-year Product Design boot camp. That leap became my bridge: from designing families’ support systems to designing digital ones. Act III: The Startup Years I joined a wellness startup as the first hire—and if you’ve ever been a first hire, you know that means “designer” is just the starting line. Over time, I became: The designer The copywriter The developer The customer success lead The HR coordinator The newsletter writer …and whatever hat the day demanded. Key contributions: CRM Migration: Led transition from Acuity to Momence, enabling subscription memberships, integrated comms, and a seamless, high-touch client booking experience. Client Engagement Systems: Designed scalable workflows that blended luxury-wellness standards with operational efficiency, raising retention and accessibility. Brand Positioning & Education: Shaped messaging to clarify energy healing’s place in wellness, boosting client understanding in a competitive market. Mobile-First Web Optimization: Balanced usability, aesthetics, and sustainability for a lean three-person team. Operational Design: Built SOPs, onboarding tools, and client “surprise & delight” systems that reinforced brand identity. I didn’t just “do design.” I designed systems, experiences, and growth pathways—for clients, for the team, and for the company itself.

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Yolk Wordo is our boredom buster ‘game’ we created for the next ‘super spellers’

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Yolk Wordo is a gentle, ad-free word game that helps kids become Super Spellers—by recognizing “sound buddies” like ch-, -tion, er, and -al through shape, pattern, and playful discovery. Unlike traditional sight word apps that sound out words for kids, Yolk Wordo encourages real-world exploration. It invites kids to engage the adults around them and learn through visual pattern recognition—not pressure or performance. This is a quiet “boredom buster” that helps kids grow familiar with the building blocks of language, while preserving their focus and creativity. How It Works Every word in Yolk Wordo is built from five syllables, broken into 5 Sound Buddy blocks—not just letters, but sound units. Example: “in-” | “ter-” | “na-” | “tion-” | “al” Together, that’s: international. Kids learn to see, hear, and feel how words come together—developing intuitive awareness of phonics, phonemes, and morphemes without overstimulation or manipulation. What Makes Yolk Wordo Different? -No tricks. No pressure. No streaks. Just intuitive learning through play. -Haptic feedback & visual delight Blocks gently respond when placed incorrectly, and soft success sounds celebrate learning. -Future updates include calming animations like fluttering butterflies and customizable backgrounds—unlocked through play, not points. -No ads. No FOMO. No manipulation. Just a simple, screen-friendly experience designed to be slightly more fun than not being on a screen at all. Who It’s For Yolk Wordo is for parents, caregivers, and educators who believe: -Boredom is a gift—a spark for imagination. -Tech can be better—if we design with care. -Digital literacy matters—but so does childhood. At Yolk Toast, we’re building tools that harness the best of technology—while protecting kids from what doesn’t serve them. They deserve better. And when we know better, we build better.

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